The Analysis Using Semiotic Theory on Teh Pucuk Harum Advertisement

In this study, it is aiming to analyze an advertisement which will lead how advertisers communicate with potential consumers and producers make good friendly advertisements everyone. Data analysis of study uses a semiotic approach the theory Ferdinand De Saussure Roland Barthes. Saussure's theory, carried out on sign in object, namely signifier also signified. The here according something that physical, can be felt, such as images, movements or sounds. Usually section, includes section photo movement advertisement. signified part meaning value contained subject other words description signifier. Then next from Barthes, put forward by Barthes examines three things, denotative, connotative, mythical meanings based signs results "Teh Pucuk Harum" found caterpillar center indicates animal knows best tea leaf, so that's where advertiser method attract consumers' attention.
 Keywords: Advertisement, Discourse, Language, Linguistic, Semiotic